Web Marketing Services
With over 8 years of experience as a strategic marketing professional for B2B and B2C businesses, I specialize in customer acquisition strategy and site optimization. My diverse background in web development, funnel optimization and marketing analysis allows me to understand site mechanics and see the overall picture.
Online Marketing
Digital Web Strategy: Develop a complete online strategy customized to your business objectives.
SEO and SEM Services: Search engine optimization and marketing are crucial to any websites success. Site auditing, content strategy, keywording, linkbuilding, campaign setup and optimization and more.
Social Media: Get people talking! Facebook, Twitter, Google+, Blogs, Digg, Reddit and more. Strategy, setup, compelling content and viral campaign creation.
Customer Acquisition and Lead Generation: Need customers? Drive quality segmeneted traffic, develop effective marketing funnels, and increase conversion rates.
Product Marketing and Brand Managment: Effectively develop and market product and brand awarness while driving brand identity online.
Website Analytics
Analytics Setup: Analytics from deciding what to track and how to track it. Internal tracking setup, analytics package selection, page tagging, report development.
Web Analysis: Traffic analysis, customer and channel segmentation, defining relevant metrics and KPIs for custom reporting dashboards, conversion and funnel analysis.
Testing and Web Optimization: Implementation of A/B testing, multivariant testing using Google Web Optimizer or Adobe/Omniture Test and Target or code-based internal mechanisms. Perfect for landing pages, email or high traffic web pages.
Marketing Strategy Insight: Translate numbers into actionable insights through in-depth metrics analysis, web marketing design best practices and user experience knowledge.