My Portfolio
With a wide variety of projects and measures for success, I've been able to analyze and optimize a wide range of websites for their target audience. Primarily focused on educational lead generation and 'Green' informational verticals, I have been optimizing websites for more than 12 years in various capacities. While my methods are directed at increasing traffic, the majority of results are primarily due to a streamlining of website flow and processes by removing bottlenecks and increasing conversions (and sales) for the traffic you already have.
Below you will find a few examples of websites I have designed, developed, analyzed or optimized for clients or employers, all which have resulted in a significant increase of conversion events. Hover over the images for more information about each property and my contributions.
Earn My Degree
Earn My Degree is the leader in the highly competitive online educational marketing vertical. I was employed as an Operations Analyst and worked on optimization initiatives to increase the quality of respondents information.
The site wide changes in back-end algorithms and front-end design allowed us to 'trim the fat' leading to an 10-15% decrease in poor quality leads.
Concur
Better known as the 'Expedia' of the business world, Concur is a leading travel and expense reporting software company, covering business traveling and reimbursements for many of the Fortune 500 companies. A global company, I oversaw web marketing strategy and analytics for all regions (Europe, Pacific and Asia) in addition to the main US website.
Responsible for global web marketing strategy through testing and site analysis, I optimized pages & marketing campaigns for results.
Career Builder
Career Builder is one of the top job search posting boards for careers of all types. I was involved in a co-branding marketing campaign to integrate degree information for those looking to expand their skill set.
Our co-brand was overwhelmingly successful, capturing the interests of a large percentage of abandoning users and turning them into a new revenue stream.
eLearners
eLearners.com is the largest and most trafficked online education website, a resource for anyone looking to pursue online education. I was part of a team attempting to increase conversion rates of existing traffic.
By removing bottlenecks and improved user interfaces, we were able to increase conversion rates by as much as 60% in some areas.
Free College Info
One of the top lead generating educational portals, Free-College-Info is used in thousands of email, banner and paid search campaigns each year.
Through testing and various user feedback techniques, I was able to widen the conversion funnel by redesigning for easier navigation, site continuity and user trust to garner nearly twice the leads without the need for increased traffic.
iMortuary
Online mortuary and funeral home directory service. Assisted with Search Engine Optimization link building strategy. Provided back-link analysis and delivered opportunities providing maximum ROI.
Increased relevant traffic and page rank by selecting high-quality link building opportunities and creating deep-linked contextual content.
The Chic Ecologist
A green living blog with a variety of topics, this was originally a fun personal blog. It has now grown into a highly ranked well-respected blog in the very competitive green-living arena.
By focusing on the desires of our readers and well researched topical relevancy, this pet project website has carved a niche among the green-living crowd with a team of paid expert writers.
Inn To End
Small family owned walking tour travel service based in Northern California. Provided full site development from basic design, coding, analysis and initial SEO efforts
Initial marketing efforts paid off with a Google Page rank of 5 within 3 weeks of site launch. Huge traffic increases dominating local market and rapidly expanding into Europe.