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	<description>Online home of Web Optimizer Jean-Paul LaCount</description>
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		<title>Solving UI &amp; Usability Problems Programatically</title>
		<link>http://www.lacount.net/blog/web-optimization/solving-ui-problems/</link>
		<comments>http://www.lacount.net/blog/web-optimization/solving-ui-problems/#comments</comments>
		<pubDate>Sun, 18 Mar 2012 05:26:54 +0000</pubDate>
		<dc:creator>Jean-Paul LaCount</dc:creator>
				<category><![CDATA[Web Optimization]]></category>
		<category><![CDATA[Web Strategy]]></category>
		<category><![CDATA[behavioral psychology]]></category>
		<category><![CDATA[optimization]]></category>
		<category><![CDATA[usability]]></category>
		<category><![CDATA[user experience]]></category>
		<category><![CDATA[user interface]]></category>
		<category><![CDATA[user studies]]></category>
		<category><![CDATA[web analysis]]></category>

		<guid isPermaLink="false">http://www.lacount.net/?p=208</guid>
		<description><![CDATA[I am sometimes surprised by the problem solving choices around website UI bottlenecks of many companies. When I discover a usability problem, I find the data can be very telling of a customers confusion, yet many are blind to their own websites shortcomings. I have heard this referred to as the &#8216;problem of knowledge&#8217;. If [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Every Website Needs A Goal &#8211; KPIs Based on Goals</title>
		<link>http://www.lacount.net/blog/web-strategy/website-goals-kpis/</link>
		<comments>http://www.lacount.net/blog/web-strategy/website-goals-kpis/#comments</comments>
		<pubDate>Wed, 04 Jan 2012 16:56:07 +0000</pubDate>
		<dc:creator>Jean-Paul LaCount</dc:creator>
				<category><![CDATA[Web Strategy]]></category>
		<category><![CDATA[getting started]]></category>
		<category><![CDATA[KPI's]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[metrics]]></category>
		<category><![CDATA[visitors]]></category>

		<guid isPermaLink="false">http://www.lacount.net/?p=210</guid>
		<description><![CDATA[An absolute requirement for any and all websites is to have a goal. This can be a direction, funnel, path, even if its just &#8216;look at as much stuff as you can&#8217;. The more serious you are about website performance, the more important your goal becomes. Without a goal, you can&#8217;t really measure progress! Lets [...]]]></description>
		<wfw:commentRss>http://www.lacount.net/blog/web-strategy/website-goals-kpis/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>On Being Certain: Believing You Are Right Even When You&#8217;re Not</title>
		<link>http://www.lacount.net/blog/book-reviews/on-being-certain/</link>
		<comments>http://www.lacount.net/blog/book-reviews/on-being-certain/#comments</comments>
		<pubDate>Wed, 07 Dec 2011 05:56:39 +0000</pubDate>
		<dc:creator>Jean-Paul LaCount</dc:creator>
				<category><![CDATA[Book Reviews]]></category>
		<category><![CDATA[behavioral psychology]]></category>
		<category><![CDATA[books]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.lacount.net/?p=152</guid>
		<description><![CDATA[On Being Certain: Believing You Are Right Even When You&#8217;re Notby Robert A. Burton, M.D. My Rating: A great book that really turns your world on it&#8217;s head, certainty and knowing something to be true is a frame of mind. It need not be based on a fact, strangely, even when faced with overwhelming evidence, [...]]]></description>
		<wfw:commentRss>http://www.lacount.net/blog/book-reviews/on-being-certain/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Presentation Zen: Simple Ideas on Presentation Design and Delivery</title>
		<link>http://www.lacount.net/blog/book-reviews/presentation-zen/</link>
		<comments>http://www.lacount.net/blog/book-reviews/presentation-zen/#comments</comments>
		<pubDate>Tue, 29 Nov 2011 17:24:47 +0000</pubDate>
		<dc:creator>Jean-Paul LaCount</dc:creator>
				<category><![CDATA[Book Reviews]]></category>
		<category><![CDATA[books]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[optimization]]></category>
		<category><![CDATA[presentation]]></category>

		<guid isPermaLink="false">http://www.lacount.net/?p=139</guid>
		<description><![CDATA[Presentation Zen: Simple Ideas on Presentation Design and Delivery by Garr Reynolds My Rating: A fairly quick read, this book is great for techniques in simplifying your powerpoint presentations. With &#8216;Death by Powerpoint&#8217; rampant in the business world, presenting your ideas to an audience in a clean, simple and understandable way is key. This book [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Search Engine Optimization (SEO) 101</title>
		<link>http://www.lacount.net/blog/seo/seo-101/</link>
		<comments>http://www.lacount.net/blog/seo/seo-101/#comments</comments>
		<pubDate>Mon, 28 Nov 2011 02:15:14 +0000</pubDate>
		<dc:creator>Jean-Paul LaCount</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[getting started]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[optimization]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[visitors]]></category>

		<guid isPermaLink="false">http://www.lacount.net/?p=173</guid>
		<description><![CDATA[Optimizing your website for Search Engines like Google is essential for the current state of web marketing. For those unfamiliar with SEO and how it works and why it&#8217;s important, check out this quick presentation. My buddy Nik over at Papic.org put together this informative slideshow presentation on Search Engine Optimization for his SEO intro [...]]]></description>
		<wfw:commentRss>http://www.lacount.net/blog/seo/seo-101/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Optimizing Your Web Design for Usability</title>
		<link>http://www.lacount.net/blog/web-optimization/optimizing-usability-design/</link>
		<comments>http://www.lacount.net/blog/web-optimization/optimizing-usability-design/#comments</comments>
		<pubDate>Wed, 16 Nov 2011 06:00:17 +0000</pubDate>
		<dc:creator>Jean-Paul LaCount</dc:creator>
				<category><![CDATA[Web Optimization]]></category>
		<category><![CDATA[optimization]]></category>
		<category><![CDATA[usability]]></category>
		<category><![CDATA[web design]]></category>

		<guid isPermaLink="false">http://www.lacount.net/?p=133</guid>
		<description><![CDATA[The design of your website is more than the online expression of your company, it is an information delivery tool. Sounds easy enough, but then add in Search Engine Optimization best practices, visual design, interactive content, and things get complicated. A delicate balance of effective pleasing design with compelling, easy to navigate content is needed [...]]]></description>
		<wfw:commentRss>http://www.lacount.net/blog/web-optimization/optimizing-usability-design/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Myths of User Testing</title>
		<link>http://www.lacount.net/blog/web-analysis/myths-of-user-testing/</link>
		<comments>http://www.lacount.net/blog/web-analysis/myths-of-user-testing/#comments</comments>
		<pubDate>Fri, 01 Jul 2011 15:55:30 +0000</pubDate>
		<dc:creator>Jean-Paul LaCount</dc:creator>
				<category><![CDATA[Web Analysis]]></category>
		<category><![CDATA[metrics]]></category>
		<category><![CDATA[user studies]]></category>
		<category><![CDATA[user testing]]></category>
		<category><![CDATA[web analysis]]></category>

		<guid isPermaLink="false">http://www.lacount.net/?p=77</guid>
		<description><![CDATA[User testing can be a powerful tool, IF you know how to conduct the test and interpret the results. A funny thing happens when we are asked to describe why we are doing something or why we like or dislike something- we lie. This isn&#8217;t a conscious thing, it is the affect of our rational [...]]]></description>
		<wfw:commentRss>http://www.lacount.net/blog/web-analysis/myths-of-user-testing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Opportunity of Optimization</title>
		<link>http://www.lacount.net/blog/web-analysis/opportunity-of-optimization/</link>
		<comments>http://www.lacount.net/blog/web-analysis/opportunity-of-optimization/#comments</comments>
		<pubDate>Thu, 28 Apr 2011 19:20:35 +0000</pubDate>
		<dc:creator>Jean-Paul LaCount</dc:creator>
				<category><![CDATA[Web Analysis]]></category>
		<category><![CDATA[KPI's]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[metrics]]></category>
		<category><![CDATA[optimization]]></category>
		<category><![CDATA[web analysis]]></category>
		<category><![CDATA[ZAAZ]]></category>

		<guid isPermaLink="false">http://www.lacount.net/?p=68</guid>
		<description><![CDATA[As you may have noticed, Optimization is my passion, and web marketing arena is ripe for opportunities in web optimization. I recently read an article with Jason Burby (the director of web analytics from ZAAZ) which encompasses my excitement at what is possible. Jason goes through a four-step process of: Defining goals and metrics Creating [...]]]></description>
		<wfw:commentRss>http://www.lacount.net/blog/web-analysis/opportunity-of-optimization/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Identifying KPIs (Key Performance Indicators)</title>
		<link>http://www.lacount.net/blog/web-analysis/identifying-kpis-key-performance-indicators/</link>
		<comments>http://www.lacount.net/blog/web-analysis/identifying-kpis-key-performance-indicators/#comments</comments>
		<pubDate>Wed, 27 Apr 2011 18:07:20 +0000</pubDate>
		<dc:creator>Jean-Paul LaCount</dc:creator>
				<category><![CDATA[Web Analysis]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[KPI's]]></category>
		<category><![CDATA[optimization]]></category>
		<category><![CDATA[web analysis]]></category>

		<guid isPermaLink="false">http://www.lacount.net/?p=70</guid>
		<description><![CDATA[While on the surface this seems very easy, this critical step can make or break your success. Not to be taken lightly, the identification of Key Performance Indicators (KPIs) requires some deep digging to get at the core of your online goals. Recently one of my clients was interested in harnessing analytics and optimization to [...]]]></description>
		<wfw:commentRss>http://www.lacount.net/blog/web-analysis/identifying-kpis-key-performance-indicators/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Analytics and Optimization</title>
		<link>http://www.lacount.net/blog/web-analysis/analytics-and-optimization/</link>
		<comments>http://www.lacount.net/blog/web-analysis/analytics-and-optimization/#comments</comments>
		<pubDate>Fri, 08 Apr 2011 17:47:19 +0000</pubDate>
		<dc:creator>Jean-Paul LaCount</dc:creator>
				<category><![CDATA[Web Analysis]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[KPI's]]></category>
		<category><![CDATA[optimization]]></category>
		<category><![CDATA[visitors]]></category>
		<category><![CDATA[web analysis]]></category>

		<guid isPermaLink="false">http://www.lacount.net/?p=61</guid>
		<description><![CDATA[While it may seem obvious to most, all too often in business, one is not necessarily linked to the other. What I am speaking of is Analytics and Optimization and their relationship with each other. One cannot really exist without the other You depend on Analytics to define areas in need of optimization, and it [...]]]></description>
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                        	<h2><a href="http://www.lacount.net/blog/web-optimization/solving-ui-problems/" rel="bookmark">Solving UI &#038; Usability Problems Programatically</a></h2>
                            <a href="http://www.lacount.net/blog/web-optimization/solving-ui-problems/" rel="bookmark">
							                            <img src="http://www.lacount.net/fluffykittensswimsouth/wp-content/uploads/2012/03/UI-problems-usability-e1332051088631.jpg" "></a>
                            <p> I am sometimes surprised by the problem solving choices around website UI bottlenecks of many ...</p>
                            <h3>in: <a href="http://www.lacount.net/blog/category/web-optimization/" title="View all posts in Web Optimization" rel="category tag">Web Optimization</a>, <a href="http://www.lacount.net/blog/category/web-strategy/" title="View all posts in Web Strategy" rel="category tag">Web Strategy</a></h3>
                            <div class="date">
							  17 <br />
                             <span>Mar</span>
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                        	<h2><a href="http://www.lacount.net/blog/web-strategy/website-goals-kpis/" rel="bookmark">Every Website Needs A Goal &#8211; KPIs Based on Goals</a></h2>
                            <a href="http://www.lacount.net/blog/web-strategy/website-goals-kpis/" rel="bookmark">
							                            <img src="http://www.lacount.net/fluffykittensswimsouth/wp-content/uploads/2012/01/website-goals-e1325632805626.jpg" "></a>
                            <p> An absolute requirement for any and all websites is to have a goal. This can ...</p>
                            <h3>in: <a href="http://www.lacount.net/blog/category/web-strategy/" title="View all posts in Web Strategy" rel="category tag">Web Strategy</a></h3>
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							  04 <br />
                             <span>Jan</span>
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                        	<h2><a href="http://www.lacount.net/blog/book-reviews/on-being-certain/" rel="bookmark">On Being Certain: Believing You Are Right Even When You&#8217;re Not</a></h2>
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							                            <img src="http://www.lacount.net/fluffykittensswimsouth/wp-content/uploads/2011/12/being-certain1-e1323238196454.jpg" "></a>
                            <p> 

On Being Certain: Believing You Are Right Even When You're Notby Robert A. Burton, M.D.

My ...</p>
                            <h3>in: <a href="http://www.lacount.net/blog/category/book-reviews/" title="View all posts in Book Reviews" rel="category tag">Book Reviews</a></h3>
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							  06 <br />
                             <span>Dec</span>
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                        	<h2><a href="http://www.lacount.net/blog/book-reviews/presentation-zen/" rel="bookmark">Presentation Zen: Simple Ideas on Presentation Design and Delivery</a></h2>
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							                            <img src="http://www.lacount.net/fluffykittensswimsouth/wp-content/uploads/2011/11/zenpresentationelements-e1322612652208.jpg" "></a>
                            <p> 

Presentation Zen: Simple Ideas on Presentation Design and Delivery
by Garr Reynolds

My Rating:


A fairly quick read, ...</p>
                            <h3>in: <a href="http://www.lacount.net/blog/category/book-reviews/" title="View all posts in Book Reviews" rel="category tag">Book Reviews</a></h3>
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							  29 <br />
                             <span>Nov</span>
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                        	<h2><a href="http://www.lacount.net/blog/seo/seo-101/" rel="bookmark">Search Engine Optimization (SEO) 101</a></h2>
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							                            <img src="http://www.lacount.net/fluffykittensswimsouth/wp-content/uploads/2011/11/SEO-e1322446665781.jpg" "></a>
                            <p> Optimizing your website for Search Engines like Google is essential for the current state of ...</p>
                            <h3>in: <a href="http://www.lacount.net/blog/category/seo/" title="View all posts in SEO" rel="category tag">SEO</a></h3>
                            <div class="date">
							  27 <br />
                             <span>Nov</span>
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                        	<h2><a href="http://www.lacount.net/blog/web-optimization/optimizing-usability-design/" rel="bookmark">Optimizing Your Web Design for Usability</a></h2>
                            <a href="http://www.lacount.net/blog/web-optimization/optimizing-usability-design/" rel="bookmark">
							                            <img src="http://www.lacount.net/fluffykittensswimsouth/wp-content/uploads/2011/11/usability-e1321423075647.jpg" "></a>
                            <p> The design of your website is more than the online expression of your company, it ...</p>
                            <h3>in: <a href="http://www.lacount.net/blog/category/web-optimization/" title="View all posts in Web Optimization" rel="category tag">Web Optimization</a></h3>
                            <div class="date">
							  15 <br />
                             <span>Nov</span>
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                        	<h2><a href="http://www.lacount.net/blog/web-analysis/myths-of-user-testing/" rel="bookmark">Myths of User Testing</a></h2>
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							                            <img src="http://www.lacount.net/fluffykittensswimsouth/wp-content/uploads/2011/07/user-testing-myths-e1320202133620.jpg" "></a>
                            <p> User testing can be a powerful tool, IF you know how to conduct the test ...</p>
                            <h3>in: <a href="http://www.lacount.net/blog/category/web-analysis/" title="View all posts in Web Analysis" rel="category tag">Web Analysis</a></h3>
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                        	<h2><a href="http://www.lacount.net/blog/web-analysis/opportunity-of-optimization/" rel="bookmark">The Opportunity of Optimization</a></h2>
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                            <p> As you may have noticed, Optimization is my passion, and web marketing arena is ripe ...</p>
                            <h3>in: <a href="http://www.lacount.net/blog/category/web-analysis/" title="View all posts in Web Analysis" rel="category tag">Web Analysis</a></h3>
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							  28 <br />
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                        	<h2><a href="http://www.lacount.net/blog/web-analysis/identifying-kpis-key-performance-indicators/" rel="bookmark">Identifying KPIs (Key Performance Indicators)</a></h2>
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							                            <img src="http://www.lacount.net/fluffykittensswimsouth/wp-content/uploads/2011/04/performance-indicator-e1320638849689.jpg" "></a>
                            <p> While on the surface this seems very easy, this critical step can make or break ...</p>
                            <h3>in: <a href="http://www.lacount.net/blog/category/web-analysis/" title="View all posts in Web Analysis" rel="category tag">Web Analysis</a></h3>
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							  27 <br />
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							                            <img src="http://www.lacount.net/fluffykittensswimsouth/wp-content/uploads/2011/04/webanalysis-e1320639574210.jpg" "></a>
                            <p> While it may seem obvious to most, all too often in business, one is not ...</p>
                            <h3>in: <a href="http://www.lacount.net/blog/category/web-analysis/" title="View all posts in Web Analysis" rel="category tag">Web Analysis</a></h3>
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							  08 <br />
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