I am sometimes surprised by the problem solving choices around website UI bottlenecks of many companies. When I discover a usability problem, I find the data can be very telling of a customers confusion, yet many are blind to their own websites shortcomings. I have heard this referred to as the ‘problem of knowledge’. If [...]
Read more »An absolute requirement for any and all websites is to have a goal. This can be a direction, funnel, path, even if its just ‘look at as much stuff as you can’. The more serious you are about website performance, the more important your goal becomes. Without a goal, you can’t really measure progress! Lets [...]
Read more »On Being Certain: Believing You Are Right Even When You’re Notby Robert A. Burton, M.D. My Rating: A great book that really turns your world on it’s head, certainty and knowing something to be true is a frame of mind. It need not be based on a fact, strangely, even when faced with overwhelming evidence, [...]
Read more »Presentation Zen: Simple Ideas on Presentation Design and Delivery by Garr Reynolds My Rating: A fairly quick read, this book is great for techniques in simplifying your powerpoint presentations. With ‘Death by Powerpoint’ rampant in the business world, presenting your ideas to an audience in a clean, simple and understandable way is key. This book [...]
Read more »Optimizing your website for Search Engines like Google is essential for the current state of web marketing. For those unfamiliar with SEO and how it works and why it’s important, check out this quick presentation. My buddy Nik over at Papic.org put together this informative slideshow presentation on Search Engine Optimization for his SEO intro [...]
Read more »The design of your website is more than the online expression of your company, it is an information delivery tool. Sounds easy enough, but then add in Search Engine Optimization best practices, visual design, interactive content, and things get complicated. A delicate balance of effective pleasing design with compelling, easy to navigate content is needed [...]
Read more »User testing can be a powerful tool, IF you know how to conduct the test and interpret the results. A funny thing happens when we are asked to describe why we are doing something or why we like or dislike something- we lie. This isn’t a conscious thing, it is the affect of our rational [...]
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Jean-Paul LaCount is a web marketing analyst specializing in optimization helping to improve websites to benefit customers, users and businesses alike.
Learn more about Jean-Paul.
